The ad conveys that McCafé shakes are very desirable. So desirable, in fact, that inanimate belt buckles come alive just to have a taste.
The three basic principles of effective advertisement writing are:
1. The ad should be of interest and value to the reader.
2. The ad should be precise, should get to the point as quickly as possible.
3. The ad should be concise, saying what it has to say in the fewest necessary words.
The ad starts by grabbing you attention through the bizarre nature of the picture. Once they stop to look at it then they notice it is for new shakes from McDonalds. The picture of the actual shake takes up quite a bit of the frame so it is apparent what the ad is selling. The words at the bottom tell you everything you need to know. The shakes are new and delicious and what more could you want?
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