I really like the use of negative space on this advertisement to sell the car. The phrase "Small just got big" plays into the car as well as the advertisement as well. The two page spread in Entertainment Weekly's Issue #1137 features very little words, visuals, or really much of anything besides light clouds. This is smart because in the world of attention grabbing, filling your space with information and factoids may seem like a good idea but it is overwhelming in reality. The red of the car stands out against the baby blue background and that's all you need to catch someone's eye.
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