"Make your man one of the freshest smelling places on Earth."
This advertisement uses the metaphor that your man is a mountain, like one of the freshest places on Earth. In an ad campaign known for its over-the-top commercials, comparing a man to a fresh smelling mountain seems almost tame. I believe the metaphor is utilized correctly because it works into the what the product is. The point of Old Spice is to make you smell good and if the ad is saying that you will become as fresh smelling as a mountain, then it has served its purpose.
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