The only thing handwritten in this ad is Shania Twain's name and of course it isn't handwritten as much as written once and then copied onto thousands of advertisements. If even that. her signature could have easily been assembled by anyone else. What this advertisement is selling is Shania Twain and her new TV show. They used her "signature" to lend credibility to the ad. Had they put Shania's name in the same font, some people might think she's not actually committed to the show.
I would say the ad is effective because it tells you everything you need to know about the show right there. If you like Shania Twain, this show is for you.
I would say the ad is effective because it tells you everything you need to know about the show right there. If you like Shania Twain, this show is for you.
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