Journal 20: PRODUCT DESIGN

I'm not sure if I'm understanding this journal right but here goes.

I don't have one of these, but I want one. This product is a single slice of bread toaster. You can write a message on the white board on top and it toasts it into the bread. Don't ask me how it works because I have no idea. The thing i like most about this product is how unique and... well... rather useless it is. Paper is still readily available, yes? But it still takes a creative genius to mix breakfast with personalized messages.

Journal 19: GOOD OR BAD?

I personally think that Papyrus is not a bad font. You shouldn't write a whole paper using it but for logos and titles it works. The only problem is that Papyrus is on of the most easily recognizable fonts that there is. Therefore, people focus on the use of the font rather than the actual logo, which loses all meaning.

As soon as I saw this Edible Arrangements logo, I immediately thought of the font and not the company so it wasn't effective.

Another use was the title for "Serenity", the movie of the cult TV show, Firefly.

Journal 18: COMPUTER GENERATED

Journal 17: HANDWRITTEN

 

The only thing handwritten in this ad is Shania Twain's name and of course it isn't handwritten as much as written once and then copied onto thousands of advertisements. If even that. her signature could have easily been assembled by anyone else. What this advertisement is selling is Shania Twain and her new TV show. They used her "signature" to lend credibility to the ad. Had they put Shania's name in the same font, some people might think she's not actually committed to the show.

I would say the ad is effective because it tells you everything you need to know about the show right there. If you like Shania Twain, this show is for you.